Novafusion Claret Shampoo by De Lorenzo enhances deep rich red tones in coloured or natural hair. Novafusion Colour Care Shampoo is formulated to control colour fade in natural & colour enhanced hair with UV inhibitors and botanical extracts to improve condition and shine. Infused with a Lavender Rose Tea fragrance and inspired by nature, the native plant extracts of Kakadu Plum, Rooibos and Birch in this shampoo cleanse and soften, enhancing the colour, condition and shine of your hair. Directions: Massage colour care shampoo into wet hair, rinse and repeat. Leave in for up to 5 minutes or according to desired result. Rinse out and apply Novafusion Colour Care Conditioner for optimum results.